Decoding job descriptions

Alot of people have a "shoot in the dark" approach to applying for work. They find a job description online, throw their hat into the ring with a resume and hope: "I sure hope this one bites!"

They investigate the job requirements to determine if they could do the job- but that is where the research ends. Right?

Wrong. I want to help change this random, ineffective approach towards job postings. No matter your career goal, you want to invest your application efforts into an opportunity that you can get excited about!

One major reason why people land head first into a job they later learn is a terrible fit for them is because of this haphazard method! My next few posts are going to be all about understanding job ads and descriptions better so that you can:

Determine if this job is right for you to the best of your ability

Optimize your resume so you get more interviews

This week's tip for better understanding a job before applying is to research the employer you are eyeing. Not only will you learn more about the job, but what working for that company may be like, as well as ways to connect directly with people who can recommend you for roles within the company.

Website:

Google the employer to find out more information about working there. It's a great idea to check out what their mission and values are, what services they provide, and a more detailed job description which may include compensation. This type of insight will also be very useful to you in the interview stage, so you are not caught off guard if asked what you know about that employer.

Social Media:

LinkedIn, Facebook and even Instagram pages are extensions of an employer's main website. It's their opportunity to promote their business and share updates with the public. It is not uncommon for them to also post information about openings and hiring events you may not find on an online job board. So search them out and follow prospective employers' news feeds and activity for valuable information that may not be updated on their website.

Employees A.K.A the insiders:

Employees are the ultimate insiders! They could be currently working in the position you are considering applying for, or hold a different role in the company. Regardless their position, they are valuable sources of information. All it takes is an introduction and a conversation.

Use your network of current relationships to connect with someone who can tell you more about the job specifically and the work culture in general. Maybe someone at school, church or even a relative knows an insider, or someone who knows an insider. Then ask for an introduction. Even if you cannot find a direct connection to an employee in this way, you can still do the following:

-Connect with insiders on their social media, send a message introducing yourself and ask if they mind answering a few questions. Not everyone may reply, but you only need 1 to start. LinkedIn is a great platform for finding employees of a certain company, and sending messages along with invites to join your network.

-Check in with your local one stop career resource center, employment coaching agency or college career center to learn about career fair dates and show up with resumes in hand and questions jotted down. Career Centers are a great resource to add to your network and typically their services are free (win-win!)

-Talk to the career resource center employees, such as job coaches and case managers to see if they have direct insights into an employer, or can point you in the direction of someone who does. I can tell you from experience that a large part of their work includes employer relations, and they are more than happy to use their own network to point great candidates in the right direction.

When meeting up with insiders, or career service professionals in person, first impressions are priceless. So put your best foot forward by being on time, having pre-planned questions and an outfit that is clean and not too casual. This does not have to mean a 3-piece suit and tie, but your overall impression should reflect what kind of employee you would be if given the job.

Possible questions to ask insiders or career service professionals:

What does a typical day look like in X position?

What do you like most about working for employer X?

What do you like the least about working for employer X?

What is the hiring process like?

How often does employer X interview candidates recommended by your career center?

Can you take a look at my resume and give me any recommendations for improvement?

Can you introduce me to someone who works for employer X?

This is not the same as asking for a job. You are building a relationship and gaining valuable information that will help you to decide if you want to pursue this company. Quite often though, such relationships can play a role in getting interviews and turn into internal recommendations for a future position.

Just like any relationship, meaningful ones build over time with check-ins. Stay connected to these new additions to your network through exchanging contact information, occasional meetings, emails or engagements on their social media.

Do you typically research employers? Or do you just respond to job posting? I'm curious to find out!